Rethinking Marketing: The Entrepreneurial Imperative: International Edition

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Rethinking Marketing: The Entrepreneurial Imperative: International Edition

ISBN : 9780132079495
Publisher : Pearson
Author(s) :
Publication Date :
Edition : 1
Overview

For undergraduate and graduate courses in marketing and entrepreneurship.

 

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

$70.25

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