Riding the Waves of Culture: Understanding Cultural Diversity in Business
2 Rev ed
1 Jan 1998
Nicholas Brealey Publishing
With many practical examples and case studies, this book brings insights to the dilemma of reconciling corporate consistency with local conditions as business life rapidly internationalizes. In 1991 Fons Trompenaars was awarded the International Professional Practice Area Research Award by the American Society for Training and Development (ASTD).
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