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Sales and Marketing for Travel and Tourism

Sales and Marketing for Travel and Tourism

ISBN 9780137865185
Edition 2
Publication Date
Publisher Prentice Hall
Author(s)
Overview

Text for undergraduates courses in travel/tourism sales and marketing.

Based on the anuthors' years of expertise in the travel field and owning and operating a travel agency, this book is a definitive guide to sales and marketing practices for travel and tourism professionals. The book is complete with real-world examples and case studies. The book discusses demographic and pyschographic information, sales interviews, telemarketing, advertising, external and internal market segmentation and the product service marketing mix.

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