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Sales Management

Sales Management

ISBN 9780136026112
Edition International ed
Publisher Pearson
Author(s)
Publication Date
Overview
Tanner is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy--by integrating current technology, research, and strategic thinking activities. KEY TOPICS Strategic Planning; Sales Leadership; Analyzing Customers and Markets; Designing and Developing the Sales Force; Process Management; Measurement, Analysis, and Knowledge Management; Cases For anyone looking for an up-to-date book on sales management with an emphasis on CRM.

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