Sales Management: A Multinational Perspective

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Sales Management: A Multinational Perspective

ISBN : 9780230245952
Publisher : Palgrave Macmillan
Author(s) :
Publication Date :
Overview International Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; International Sales Management provides unique access to European and international experts, with globally relevant case studies.

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