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Sales Management: Concepts and Cases

Sales Management: Concepts and Cases

ISBN 9780471191971
Publisher John Wiley and Sons (WIE)
Author(s)
Overview
This text on sales management is supported by examples, including 19 new cases to this edition, which aim to give students a chance to resolve realistic business dilemmas. This new edition features four chapters on personal selling and places emphasis on relationship marketing, team development, diversity, and earlier coverage on strategic planning. There are now TQM sections and ethical challenges in each chapter as well as a chapter on ethics.

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