OverviewChapter 1: Social Marketing for Public Health: An Introduction Chapter 2: Reducing Tobacco Use in the United States: A Public Health Success Story . . . So Far Chapter 3: Saskatchewan in Motion: A Community-Based, Provincewide Social Marketing Initiative in Canada to Promote Physical Activity Chapter 4: Love, Sex, and HIV/AIDS: Using Social Marketing to Redefine Gender Norms Among Mexican Youth Chapter 5: Tuberculosis: Keys to Success in Peru Chapter 6: Increasing School Meal Uptake in a Deprived Region in England: Overcoming the Barriers Chapter 7: Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy Chapter 8: Establishing a Healthy Drinking Culture: Systembolaget'Alcohol Monopoly and Public Health in Sweden Chapter 9: Creating a Commercial Market for Insecticide-Treated Mosquito Nets in Nigeria Chapter 10: 'Safe Water Saves Lives': Clean Drinking Water Reduces Diarrhea-Related Mortality in Madagascar Chapter 11: Socialism Meets Social Marketing: Jump-Starting the Commercial Contraceptive Market in the Former Soviet Republic of Chapter 12: 'Love Your Liver, Improve Your Health': A Hepatitis B Prevention and Educational Campaign in China Chapter 13: Integrated Corporate Social Initiatives in Japan: From Product Development to Healthcare Information Chapter 14: Successful Contraceptive Social Marketing Attempts in India Chapter 15: Social Marketing Practices: Government and Private Partnerships in Controlling Diseases and Promoting a Healthy Lifestyle in Chapter 16: Reducing Drink Driving Road Deaths: Integrating Communication and Social Policy Enforcement in Australia
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