Scale Development: Theory and Applications
Edition 3 Rev ed
Publication Date 1 Jan 2011
OverviewA best-seller in its previous editions, "Scale Development: Theory and Applications, Third Edition" has been extensively updated and revised to address changes in the field and topics that have grown in importance. Widely adopted for graduate courses in departments such as Psychology, Public Health, Marketing, Nursing, and Education, this book will prove beneficial to applied researchers across the social sciences.