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Scaling Lean

Course Codes : ENGR90026

Scaling Lean

ISBN 9780241279243
Edition 1
Publication Date
Publisher Penguin
Author(s)
Overview
"In the early stages of a tech startup's life, it's hard to decipher the meaningful metrics from the distractions. How do you know if your product is working? Is it the number of new signups? Average amount of time spent on the site? Revenue, even if you don't have a revenue model yet? InaScaling Lean, serial entrepreneur and author of the startup cult classicaRunning LeanAsh Maurya offers a tactical handbook for measuring and scaling a tech startup with maximum efficiency and efficacy. Maurya pairs real-world examples of startups like Airbnb and Dropbox with techniques and language from the manufacturing world to create a new model for measuring and describing an early stage startup's success.aScaling Leanis an indispensable handbook for startup founders graduating from the incubator stage to build their business in the real world. "

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