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Selling and Sales Management

David Jobber, Geoffrey Lancaster, Kenneth Le Meunier-Fitzhugh · ISBN 9781292205021
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Publisher Pearson Education UK
Author(s) David Jobber / Geoffrey Lancaster / Kenneth Le Meunier-Fitzhugh
Edition 11
Published 12th April 2019
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This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.
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