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Selling: Building Partnerships

Selling: Building Partnerships

ISBN 9781260141610
Edition 10
Publication Date
Publisher McGraw-Hill Higher Education
Author(s)
Overview
Selling: Building Partnerships 10e remains the most innovative textbook in Selling with its unique role plays mini-cases and focus on knowledge and skills critical to the partnership process and successful business professionals.  Emphasized throughout is the need for salespeople to be flexible and adapt strategies to customer needs buyer social styles and other relationship needs and strategies.  This is followed by thorough discussion of the salesperson as manager and how planning and continual learning enable effective selling and career growth. 
eTextbook
eTextbook

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