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Selling  Managing Cust Relations

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Selling Managing Cust Relations

Course Codes : H5EA-T13, SAN101, SAN111
ISBN : 9780074715611
Publisher : McGraw-Hill Australia
Author(s) :
Publication Date :
Edition : 3rd edition
Overview This brand new edition reflects the substantial changes that have occurred in personal selling. It focuses on the two fundamentals of personal selling, consultation and persuasion, together with detailed coverage of customer relationship management strategies for practical success in the field.

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