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Selling  Managing Cust Relations

Course Codes : H5EA-T13, SAN101, SAN111

Selling Managing Cust Relations

ISBN 9780074715611
Edition 3rd edition
Publisher McGraw-Hill Australia
Author(s)
Publication Date
Overview
This brand new edition reflects the substantial changes that have occurred in personal selling. It focuses on the two fundamentals of personal selling, consultation and persuasion, together with detailed coverage of customer relationship management strategies for practical success in the field.
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