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Selling Today: Partnering to Create Value, Global Edition
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Description
Description| Publisher | Pearson Education Heg USA |
| Author(s) | Gerald L. Manning / Michael Ahearne / Barry Reece |
| Edition | 13 |
| Published | 4th April 2014 |
| Related course codes |
For courses in Sales and Personal Selling.
Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this edition prepares students to succeed as members of a new generation of businesspeople.
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