• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Services Marketing: Integrating Customer Focus Across The Firm

Course Codes : MKT10724, 6272

Services Marketing: Integrating Customer Focus Across The Firm

ISBN 9780077169312
Edition 3rd
Publication Date
Publisher Mcgraw Hill
Author(s)
Overview
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today.

Leaves warehouse in 1 business day

Savings : $28.28 (23% off)

or buy now & pay later with

Related Searches