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Services Marketing

Services Marketing

ISBN 9780199456161
Edition 2
Publication Date
Publisher Oxford University Press
Author(s)
Overview
Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.
Overview
Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.

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