• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Services Marketing

Services Marketing

ISBN 9780073380933
Edition 5 Rev ed
Publisher McGraw Hill Higher Education
Author(s)
Publication Date
Overview
"Services Marketing, 5/e", recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
BackOrder

Leaves warehouse in 14 - 21 business days

Savings : $65.51 (24% off)

or buy now & pay later with
Out of Stock

Savings : $95.53 (35% off)

or buy now & pay later with

Related Searches