Services Marketing

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Services Marketing

ISBN : 9780136118749
Publisher : Pearson Education (us)
Author(s) :
Publication Date :
Edition : 7th edition
Overview The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

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