• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Services Marketing

Course Codes : MKT304, MMK351, MAR260, MARK2055

Services Marketing

ISBN 9781442517011
Edition 5 ed
Publisher Pearson Education Australia (TAFE)
Publication Date
This new edition presents cutting-edge Services Marketing concepts and techniques in an Australian and Asia-Pacific context. The newly restructured strategic marketing framework provides instructors with maximum flexibility in teaching while guiding students into the competitive world of services marketing. Updated case studies demonstrate the latest concepts in services marketing within an even broader range of service applications in Australia, New Zealand, Asia, the Pacific and the rest of the world.
Limited Stock

Leaves warehouse in 1 business day

Savings : $122.75 (84% off)

or buy now & pay later with
Out of Stock

Savings : $7.30 (5% off)

Sign up to get notified when this product is back in stock

or buy now & pay later with

Related Searches