Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context.
In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing.
New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching.
Suits undergraduate and graduate-level courses in Services Marketing.