Services Marketing: an Asia-Pacific Perspective: An Asia-Pacific Perspective

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Services Marketing: an Asia-Pacific Perspective: An Asia-Pacific Perspective

ISBN : 9781740094382
Publisher : Pearson Education Australia
Author(s) :
Overview Examines the impact and importance of technology on services. There has been substantial revision and update to the first edition to incorporate current practices, cases and readings from Australia, New Zealand and South-Western Pacific region. Discussion of a broad range of service industries is included.

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