• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Services Marketing: an Asia-Pacific Perspective: An Asia-Pacific Perspective

Services Marketing: an Asia-Pacific Perspective: An Asia-Pacific Perspective

ISBN 9781740094382
Publisher Pearson Education Australia
Author(s)
Overview
Examines the impact and importance of technology on services. There has been substantial revision and update to the first edition to incorporate current practices, cases and readings from Australia, New Zealand and South-Western Pacific region. Discussion of a broad range of service industries is included.
Out of Stock

Savings : $4.75 (5% off)

Sign up to get notified when this product is back in stock

or buy now & pay later with