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Services Marketing : Concepts, Strategies, & Cases

K. Douglas Hoffman, John E.G. Bateson · ISBN 9781285429786
 Services Marketing : Concepts, Strategies, & Cases | Zookal Textbooks | Zookal Textbooks
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Publisher Cengage Learning
Author(s) K. Douglas Hoffman / John E.G. Bateson
Edition 5
Published 1st January 2016
Related course codes BUSS5275 - Service Quality Management LCB
Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and 'other services.' Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances.
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