Services Marketing: Integrating Customer Focus Across the Firm

Free Shipping over $50

and free returns nationwide (rentals only)

14-day

Money Back Guarantee

Services Marketing: Integrating Customer Focus Across the Firm

Course Codes : MKT10724
ISBN : 9780077131715
Publisher : McGraw Hill Higher Education
Author(s) :
Publication Date :
Edition : 2 Rev ed
Overview Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.

$93.75

BackOrder

Leaves warehouse in 10 - 15 business days

List Price : $112.95

Savings : $19.20