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Services Marketing: Integrating Customer Focus Across the Firm

Course Codes : MKT10724

Services Marketing: Integrating Customer Focus Across the Firm

ISBN 9780077131715
Edition 2 Revised edition
Publisher McGraw Hill Higher Education
Author(s)
Publication Date
Overview
Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.
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