Services Marketing: Text and Cases: 2008

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Services Marketing: Text and Cases: 2008 9780230520936

ISBN : 9780230520936
Publisher : Palgrave Macmillan
Author(s) :
Publication Date :
Edition : 3 Rev ed
Overview Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

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