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Services Marketing: Text and Cases: 2008

Services Marketing: Text and Cases: 2008

ISBN 9780230520936
Edition 3 Rev ed
Publisher Palgrave Macmillan
Author(s)
Publication Date
Overview
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

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