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Small Business E-Commerce Management

Small Business E-Commerce Management

ISBN 9781403912329
Publisher Palgrave Macmillan
Author(s)
Publication Date
Overview
Small Business E-Commerce Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-commerce within the small business sector.

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