Small Business Management: An Applied Approach
This text will familiarise students with the theory and practice of small business management and challenge assumptions that may be held about the way small business management can or should adopt the management practices of larger firms. It adopts a strategic perspective of the small firm focusing on enterprise growth. It provides a balance of theory and practice with respect to the management of small businesses. It includes original research and case studies from Australian firms. It draws upon direct experience of working small business managers.
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