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Social Marketing - International Student Edition 6ed

Nancy R. Lee · ISBN 9781544371863
Social Marketing - International Student Edition 6ed | Zookal Textbooks | Zookal Textbooks
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Publisher SAGE Publications Inc
Author(s) Nancy R. Lee
Edition 6
Published 19th February 2019
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Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of social media, 27 new case studies and dozens of new examples related to today's most pressing social problems, including climate change, youth suicide, the opioid epidemic and more.

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