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Social Marketing: Influencing Behaviors for Good

Course Codes : MARK320, ADVT7511, AMB206

Social Marketing: Influencing Behaviors for Good

ISBN 9781412981491
Edition 4 Revised edition
Publication Date
Publisher SAGE Publications Inc
Author(s)
Overview
- It incorporates contributions from a range of internationally known social marketers who provide real cases to set the stage for each chapter. Past contributors have included individuals from the CDC, National Centre for Social Marketing, AARP, the Office of National Drug Control Policy, and others.
Course Codes : MARK320, ADVT7511, AMB206
Overview
- It incorporates contributions from a range of internationally known social marketers who provide real cases to set the stage for each chapter. Past contributors have included individuals from the CDC, National Centre for Social Marketing, AARP, the Office of National Drug Control Policy, and others.

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