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Social Media Marketing: A Strategic Approach

Social Media Marketing: A Strategic Approach

ISBN 9780538480871
Edition 1st
Publisher Cengage Learning
Author(s)
Publication Date
Overview
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

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