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Social Media Marketing: A Strategic Approach

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Social Media Marketing: A Strategic Approach

ISBN : 9780538480871
Publisher : Cengage Learning
Author(s) :
Publication Date :
Edition : 1st
Overview Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

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