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Social Media Metrics
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Description
Description| Publisher | John Wiley & Sons Inc (US) |
| Author(s) | Jim Sterne / David Meerman Scott |
| Subtitle | How to Measure and Optimize Your Marketing Investment |
| Edition | 1 |
| Published | 23rd March 2010 |
| Related course codes |
How to Measure and Optimize Your Marketing Investment
The only guide devoted exclusively to social media metricsWhether you are selling online, through a direct sales force, or
via distribution channels, what customers are saying about you
online is now more important than your advertising. Social media is
no longer a curiosity on the horizon but a significant part of your
marketing mix.
While other books explain why social media is critical and how
to go about participating, Social Media Metrics focuses on
measuring the success of your social media marketing efforts.
Success metrics in business are based on business goals where fame
does not always equate to fortune. Read this book to determine:
- Why striving for more Twitter followers or Facebook friends
than the competition is a failing strategy - How to leverage the time and effort you invest in social
media - How to convince those who are afraid of new things that social
media is a valuable business tool and not just a toy for the
overly-wired
Knowing what works and what doesn't is terrific, but only in a
constant and unchanging world. Social Media Metrics is
loaded with specific examples of specific metrics you can use to
guide your social media marketing efforts as new means of
communication.
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