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Business · Operations Management
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Felicia Inc., a cosmetic company, wants to launch a new perfume called "Zing" with top notes of bergamot, orange, and cinnamon. When determining the price of the perfume and its market potential, the company takes into account the number of potential buyers and their economic strengths. Which of the following factors is Felicia using in determining the pricing of Zing?

A.

Demographic factors

B.

Psychological factors

C.

Environmental influences

D.

Behavioral factors

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