Please answer the following question in 650 word count in your own words.Please research and add reference at the end of the question. A hospital marketing director at a very large hospital in an urban setting has several research projects to undertake this quarter. The hospital is continuing to expand its offerings in the metropolitan area and ensure a strong relationship with the top physicians in the community.
The current projects that he is currently researching include the following:
1.The hospital urology department wants to establish a sexual dysfunction clinic. The department head wants to get an estimate of the number of men ages 35-60 in the community suffering with some form of sexual dysfunction.
He has asked you to assist by developing a report analyzing how this projects would be communicated to each market segment and how each will help the hospital improve its relationship with the public. Because of the nature of the report, it needs to include a critique of current literature (scholarly references) to support a position on each.