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Business · Business Management
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Sarah has been working in the beauty industry for over 8 years, she has decided she wants to go into business and operate her own beauty salon. After considering her establishment options, she has decided to start a new business. She is now looking for a business location and is reviewing her responsibilities under the law and as a new business owner. 

 

 

Question 4. Marketing (20 marks)

a. What is a Marketing plan?

b. Explain how a marketing plan could assist Sarah in achieving her business goals, and help her business attracts customers?

c. What is meant by the term, ‘socially responsible marketing’?

d. Give one personal example of a brand or product that has used an effective marketing strategy to gain your business as a consumer. 

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