Special Events: Best Practices in Modern Event Management

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Special Events: Best Practices in Modern Event Management 9780471287452

ISBN : 9780471287452
Publisher : John Wiley & Sons Inc
Author(s) :
Overview "Once again, Joe Goldblatt leads the way. Special Events is a masterwork of practical advice and professional practice. But it is more than a "how-to" book: it distinguishes Special Event Management as a unique discipline worthy of study and research. A must-read for every meeting planner!" - Gary A. LaBranche, CAE. Vice President, Education and Convention Services, The American Society of Association Executives "My copy of the first edition has become dog-eared from extensive use. I think that (this) will be another very successful and highly useful edition that will inspire and enlighten students and professional event planners alike in the creation of successful special events." - Hugh Wakeham, Vice President, Sponsorship and Promotions, Livent Inc. "Dr. Goldblatt is a pioneer and the definitive authority in special events management. His book leaves nothing out - it is the most complete treatise on the subject available today. As a specialist and consultant in the equipment rental segment, I recommend that anyone with interests in the industry study this text and keep it on hand for continued reference." - Keith W. Klarin, Publisher, Party Equipment Rental Letter, and Columnist, "Party Perfect," Rental Management Magazine "Without a doubt, Dr. Goldblatt is one of the most experienced professionals in the growing field of Special Event Management, and this book wonderfully illustrates, for newcomers and veterans alike, the aspects of running a truly flawless event. I will certainly keep a copy of this book close at hand for reference." - Stedman Graham, President & CEO, Gregory Bozell

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