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Sport and the Media: Managing the Nexus

Sport and the Media: Managing the Nexus

ISBN 9780750681094
Publication Date
Publisher Butterworth-Heinemann Ltd
Sport and the Media: managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses who need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations. This books covers topics including: * Historical development of sport and the media * Current commercial and contextual relationships between the media and sport industries * How audiences and advertisers drive the media coverage of sport * Ways in which the media industry generally and the sport industry more specifically are structured to produce content/news/products * How the media represents sport in order to sell it This book will help students to acquire a working knowledge of sport-related media that will help their studies and their progression towards a career in this sector. It is also a useful guide for teachers of the subject and practioners already working in the industry.

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