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Sports and Entertainment Marketing Updated, Precision Exams Edition

Sports and Entertainment Marketing Updated, Precision Exams Edition

ISBN 9781337904025
Edition 4
Publication Date
Publisher Cengage
Author(s)
Overview
1. What Is Sports and Entertainment Marketing? 2. Putting the Customer First. 3. Sports and Entertainment Means Business. 4. The Wide World of Sports and Entertainment. 5. Marketing-Information Management. 6. The Product is Sports and Entertainment. 7. Managing the Channels. 8. The Economics of Supply and Demand. 9. Sports and Entertainment Promotion. 10. Promotional Planning. 11. Selling Sports and Entertainment. 12. The Marketing Game Plan. 13. Sports and Entertainment Legal Issues. 14. Business Ownership and Leadership. 15. Scoring a Career.
Overview
1. What Is Sports and Entertainment Marketing? 2. Putting the Customer First. 3. Sports and Entertainment Means Business. 4. The Wide World of Sports and Entertainment. 5. Marketing-Information Management. 6. The Product is Sports and Entertainment. 7. Managing the Channels. 8. The Economics of Supply and Demand. 9. Sports and Entertainment Promotion. 10. Promotional Planning. 11. Selling Sports and Entertainment. 12. The Marketing Game Plan. 13. Sports and Entertainment Legal Issues. 14. Business Ownership and Leadership. 15. Scoring a Career.

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