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Sports Marketing

Sports Marketing

ISBN 9780170128599
Publisher Cengage Learning Australia
Author(s)
Publication Date
Overview
Sports Marketing provides an innovative approach to the study of marketing issues in a sport context. The book addresses sports marketing from a strategic perspective and explores both the marketing of sport and marketing using sport. Importantly, Sports Marketing also includes commentary on the social aspects of sport that is increasingly relevant for those dealing with public entities and funding bodies.

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