?Jack Twyman, NBA Hall of Fame player, former ABC Game of the Week announcer, and former Chairman and CEO, Super Food Services Inc.
"Seelert's comprehensive revelation of his leadership wisdom is
priceless?especially the management of culture through
innovative communications, fueled by rock-solid personal spirit and
style. Read and succeed . . . it's that actionable. Bob's the real
?John W. Luther, President, Luther & Company, Strategic Growth Consulting
"I've never been at my best when working for a boss in the
traditional sense . . . Authority is not my favorite cultural tool.
I am at my best (maybe like you) when I have a coach and mentor.
Bob Seelert has played that role for over a decade, providing me
with counsel, guidance, perspective, and unconditional love and
support. Oh yes, and wisdom. Lots of it! You'll find out what I
mean when you read this book."
?Kevin Roberts, CEO Worldwide, Saatchi & Saatchi
"Bob Seelert entered Saatchi & Saatchi in early 1995 when
the company was in flux and extremely unstable. In a few short
years, he not only stabilized the business, he grew it into an even
greater advertising powerhouse than it once was. If anyone is
qualified to write about business turnarounds, it's Seelert!"
?David Herro, Chief Investment Officer-International, Harris Associates LP
"Spencer Stuart placed Bob Seelert into leadership positions at
Kayser-Roth and Saatchi & Saatchi at times when success seemed
impossible, but failure was not an acceptable option. In both
situations, he achieved highly successful turnarounds, and his
stories tell you why."
?Thomas Neff, Chairman, Spencer Stuart USA
"Bob Seelert and I worked together for twenty years, and I saw
firsthand how the wisdom in this book enabled him to build
businesses and organizations. For MBA students and other aspiring
business leaders, this book will become their well-thumbed how-to
guide for constructing a successful career."
?Erv Shames, Lecturer, University of Virginia Darden Graduate School of Business andformer President and CEO, General Foods USA and Borden, Inc.