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Stategic Management : Competitiveness and Globalisation

Course Codes : MGMT3304, MGMT3347, GSBS6060, MNGT2001

Stategic Management : Competitiveness and Globalisation

ISBN 9780170227643
Edition 5 ed
Publisher Cengage Learning Australia
Author(s)
Publication Date
Overview
Using an integrated strategic management process to explain what organisations should do to increase strategic competitiveness and achieve higher performance, the 5th Asia Pacific edition of Strategic Management: Competitiveness and Globalisation continues to provide a systematic skill-building coverage of strategy. With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy. This text is appropriate for Uupper level undergrad, usually third year; post grad in Masters courses.
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