Stategic Management : Competitiveness and Globalisation

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Stategic Management : Competitiveness and Globalisation

ISBN : 9780170227643
Publisher : Cengage Learning Australia
Author(s) :
Publication Date :
Edition : 5 ed
Overview Using an integrated strategic management process to explain what organisations should do to increase strategic competitiveness and achieve higher performance, the 5th Asia Pacific edition of Strategic Management: Competitiveness and Globalisation continues to provide a systematic skill-building coverage of strategy. With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy. This text is appropriate for Uupper level undergrad, usually third year; post grad in Masters courses.

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