Strategic Advertising Management

Free Shipping over $50

and free returns nationwide (rentals only)


Money Back Guarantee

Strategic Advertising Management

Course Codes : MARK333
ISBN : 9780199605583
Publisher : Oxford University Press
Author(s) :
Publication Date :
Edition : 4th edition
Overview Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and the inclusion of a section on advertising for social marketing. Online Resource Centre For Students: Flashcard glossary Additional questions Further reading updates Web links Links to video Examples of Advertising For Lecturers: Suggested IPA case histories Suggested classroom exercises PowerPoint slides


Limited Stock

Leaves warehouse in 1 business day

List Price : $91.95

Savings : $13.88