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Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition

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Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition

ISBN : 9780130888525
Publisher : Prentice Hall
Author(s) :
Publication Date :
Edition : 1
Overview

For Strategic Management courses. Most appropriate at the graduate level/EMBA/MBA courses.

This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.

$243.15

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