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Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition

Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition

ISBN 9780130888525
Edition 1
Publisher Prentice Hall
Author(s)
Publication Date
Overview

For Strategic Management courses. Most appropriate at the graduate level/EMBA/MBA courses.

This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.

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