• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Strategic Brand Management: Global Edition

ISBN 9780273779414
Edition 4
Publisher Pearson Education Limited
Publication Date

For students, managers and senior executives studying Brand Management.

 Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.


This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:


Leaves warehouse in 5 - 7 business days

Savings : $6.65 (5% off)

or buy now & pay later with
In Stock

Leaves warehouse in 1 business day

Due Date 12/12/2017

Savings : $87.95 (66% off)

or buy now & pay later with
Out of Stock

Savings : $62.95 (47% off)

or buy now & pay later with

Related Searches