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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

ISBN 9780132336222
Edition 3 International ed
Publisher Pearson
Author(s)
Publication Date
Overview
For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
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Due Date 12/12/2017

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