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Strategic Brand Management: International Edition

Strategic Brand Management: International Edition

ISBN 9780132336222
Edition 3 ed
Publication Date
Publisher Pearson
Author(s)
This product has been discontinued.
Overview
For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.

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Due Date 10/12/2018

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