Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity 9780132336222

ISBN : 9780132336222
Publisher : Pearson
Author(s) :
Publication Date :
Edition : 3 International ed
Overview For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.

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