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9780071621267

Strategic Business Forecasting: A Structured Approach to Shaping the Future of Your Business

ISBN 9780071621267
Edition 1
Publisher McGraw Hill
Author(s)
Publication Date
Overview
At the turn of the century, Western Union passed on the chance to dominate the telephone industry. Later, General Electric concluded that a new invention called television was doomed to fail. And very recently, decision makers at the highest level were taken off-guard when the global economy dropped from under their feet--and took their companies with it.
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