Strategic Business Forecasting: A Structured Approach to Shaping the Future of Your Business
Ramo, Dr. Simon; Sugar, Dr. Ronald
19 Feb 2009
At the turn of the century, Western Union passed on the chance to dominate the telephone industry. Later, General Electric concluded that a new invention called television was doomed to fail. And very recently, decision makers at the highest level were taken off-guard when the global economy dropped from under their feet--and took their companies with it.