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Strategic Business Forecasting: A Structured Approach to Shaping the Future of Your Business

ISBN : 9780071621267
Publisher : McGraw Hill
Author(s) :
Publication Date :
Edition : 1
Overview At the turn of the century, Western Union passed on the chance to dominate the telephone industry. Later, General Electric concluded that a new invention called television was doomed to fail. And very recently, decision makers at the highest level were taken off-guard when the global economy dropped from under their feet--and took their companies with it.



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