• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Strategic Communication

Course Codes : CMNS3530

Strategic Communication

ISBN 9780190303761
Edition 2
Publication Date
Publisher Oxford University Press
Strategic Communication 2nd edition deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and public relations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories.The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning. Key featuresChapter exercises encourage students to think more broadly about communication strategy and work through the particular aspects of a strategyCases throughout help readers apply theory to real-life situationsIn Theory panels highlight key theories and demonstrate important links between theory and practice

Leaves warehouse in 4 - 7 business days

Savings : $19.31 (23% off)

or buy now & pay later with

Related Searches