Strategic Electronic Marketing: Managing E-business
OverviewTaking a systems and relationships approach, this text explores e-business marketing. It addresses the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Marketing and management instructors are faced with preparing students for a career in a rapidly changing environment of non-linear, online, interactive advertising, new product development and distribution processes and reliance on databases. This text is suitable for both undergraduate and graduate students, primarily in marketing but also in management courses.
Out of Stock
Sorry but this item is out of stock, please check back again soon.