Strategic Electronic Marketing: Managing E-business

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Strategic Electronic Marketing: Managing E-business 9780324013191

ISBN : 9780324013191
Publisher : South-Western
Author(s) :
Overview Taking a systems and relationships approach, this text explores e-business marketing. It addresses the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Marketing and management instructors are faced with preparing students for a career in a rapidly changing environment of non-linear, online, interactive advertising, new product development and distribution processes and reliance on databases. This text is suitable for both undergraduate and graduate students, primarily in marketing but also in management courses.

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