Strategic Electronic Marketing: Managing E-business

Free Shipping over $50

and free returns nationwide (rentals only)


Money Back Guarantee

Strategic Electronic Marketing: Managing E-business

ISBN : 9780324013191
Publisher : South-Western
Author(s) :
Overview Taking a systems and relationships approach, this text explores e-business marketing. It addresses the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Marketing and management instructors are faced with preparing students for a career in a rapidly changing environment of non-linear, online, interactive advertising, new product development and distribution processes and reliance on databases. This text is suitable for both undergraduate and graduate students, primarily in marketing but also in management courses.

Out of

Sorry but this item is out of stock, please check back again soon.