Strategic Management

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Strategic Management

ISBN : 9781442500372
Publisher : Pearson Education Australia (Tertiary)
Author(s) :
Publication Date :
Edition : 1
This is the book that enables students to transfer conceptual classroom learning to strategic application in their professional lives.
The Australian edition of Strategic Management is the only text on the market that integrates the Dynamic Perspective of Strategic Management across all topics. It emphasises this throughout the text by incorporating 3 main themes:
1.       Changing strategies for changing times
2.       The integration of formulation and implementation
3.       Strategic Leadership
The use of the Strategic Diamond model is also prominent through the text. The model effectively details five key strategic elements necessary for creating a complete strategy: arenas, vehicles, differentiators, staging, and economic logic. The Strategic Diamond gives students a solid model for considering all aspects of a strategy in order to create and implement a complete strategy. The arenas and staging elements deal specifically with the dynamic aspect of strategy.
There are two How Would You Do That? exercises in each chapter, exposing students to the implementation challenges that companies face every day. These exercises ensure that implementation remains in the forefront of the student’s minds as they work through the text. With this interactive feature, students have a chance to place themselves into the role of a strategic decision maker at a well-known (and interesting) company.  Using Excel, each How would you Do That clearly shows students the interdependence of formulation and implementation and lets them practice their decision making skills.



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