Strategic Management

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Strategic Management

Course Codes : PRBM030, MGMT5700
ISBN : 9781442528680
Publisher : Pearson Education Australia (TAFE)
Author(s) :
Publication Date :
Edition : 4 ed
Overview Renowned for its comprehensive, rigorous and case-rich approach, Strategic Management trains future business leaders to analyse a wide range business issues, apply appropriate concepts and successfully implement business strategy. The text is theoretically strong, covering all theories and major research, while integrating strategy concepts that are comprehensible to students without practical experience. High quality cases from Australian and international sources bring the subject matter to life. It is written with practical usage in mind, with the unifying and integrated theme in the environment-strategy-capability gap analysis model as well as the inclusion of tools, worksheets and templates that can be used in real organisations. Paul Beamish, the internationally renowned researcher on topics of international strategy, has authored a new chapter on International Strategy.


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