Strategic Management and Competitive Advantage: Concepts and Cases

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Strategic Management and Competitive Advantage: Concepts and Cases

ISBN : 9780131542747
Publisher : Prentice-Hall
Author(s) :
Overview For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

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