Australian and New Zealand Strategic Management: Concepts, Context and Cases

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Australian and New Zealand Strategic Management: Concepts, Context and Cases

ISBN : 9780724811311
Publisher : Prentice-Hall
Author(s) :
Publication Date :
Edition : 2
Overview Written as a textbook for undergraduate and postgraduate students of strategic management and business policy, this book combines a selection of the best in international readings with conceptual material and real case studies from Australian and New Zealand companies.  Carefully structured to allow the course to be tailored to suit different levels and needs, this text covers conceptual issues and then focuses on the unique context in which Australian business operates.

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