Strategic Management: Competitiveness and Globalisation
Cengage Learning Australia
Publication Date :
6 Sep 2010
Using an integrated strategic management process to explain what organisations should do to increase strategic competitiveness and achieve higher performance, this edition continues to provide a systematic skill-building coverage of strategy. With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies and examples and cases from Australia, New Zealand and the Asia-Pacific serve to engage students, while updated international content demonstrates how strategic management is used in the global economy. It also provides 13 new case studies and a raft of online cases supported by a case matrix.
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