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Strategic Management: Competitiveness and Globalisation

Strategic Management: Competitiveness and Globalisation

ISBN 9780170186285
Edition 4 ed
Publisher Cengage Learning Australia
Author(s)
Publication Date
Overview
Using an integrated strategic management process to explain what organisations should do to increase strategic competitiveness and achieve higher performance, this edition continues to provide a systematic skill-building coverage of strategy. With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies and examples and cases from Australia, New Zealand and the Asia-Pacific serve to engage students, while updated international content demonstrates how strategic management is used in the global economy. It also provides 13 new case studies and a raft of online cases supported by a case matrix.

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